Connecting
brands
campuses
to
campuses
brands
What wedo
doRun one on its own, or combine them into a single campaign.
Creators inAction
Campaign content for this brand is being added.
Alcohol brands shown here are for audiences of legal drinking age only. Please enjoy responsibly.
How itworks
Student-made content and on-site ambassador activations, from first call to results.
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1
Tell us what you're launching
A quick call on your product, campuses, budget and launch date.
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2
We match creators and ambassadors
Student creators for content, brand ambassadors for on-site activations.
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3
Content and activations go live
Creators post. Ambassadors run on-site activations. You get usage rights.
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4
You get the results
A wrap-up of reach, top creators and on-site results for your next campaign.
Full
campaigns
Every service above, running together as one campaign. Best for a new brand or a product launch that needs to land with students everywhere at once.
Start a campaignThework
Selected campaigns we've run with brands.
We are the connection between brands and campuses
The student market has always been hard to reach from the outside. Trends move fast, attention is short, and everyone is competing for it. We work inside that market rather than around it: student-made content, ambassador programs, and peer-to-peer promotion built for how students actually behave.
See the workAbout us
Trends move quickly, attention spans are short, and competition for that attention is high.
- HelloFresh
- Carlsberg
- Dirty Devil Vodka
- Crank Lite Lager
- Little Buddha Cocktail Co.
- XLIV Loungewear
- Bet99 Sportsbook
- Reign Energy
How many creators come with a campaign?
It depends on the campuses you're targeting and the volume of content you need. We'll size it on the first call and quote against that rather than a fixed package.
Do we own the content afterwards?
Yes. You get the raw files and usage rights for both paid and organic. We agree the exact terms in writing before anything is shot.
How long does a campaign take?
Most campaigns run a few weeks from brief to delivered content. Ambassador work on campus needs more lead time, especially around exam periods and reading week.
Which campuses can you reach?
We work with over 1,000 students across Canadian campuses. Tell us the schools or regions you care about and we'll confirm our coverage there before you commit.
Can we start small?
Yes. Plenty of brands start with content only, see how it performs, then add ambassadors or a bigger campaign for the next launch.
Tell us what you're launching. We'll bring the creators and ambassadors.
Connecting brands to campuses across Canada. Student-made content, ambassador programs, and peer-to-peer promotion.